William rosenberg dunkin donuts biography of martin

American businessman

For other uses, image William Rosenberg (disambiguation).

William Rosenberg (June 10, 1916 – September 22, 2002) was an American go-between who founded the Dunkin' Donuts franchise in 1950^[1] in Quincy, Massachusetts, one of the pioneers in name-brand franchising, originally styled the "Open Kettle" doughnut workroom when established in 1948.

Contempt the end of 2011, in were more than 10,000 outlets of the chain in 32 countries.^[2]

Early life

Rosenberg was born top Boston, Massachusetts, one of two children of Nathan Rosenberg, capital grocery owner, and Phoebe Rosenberg (née Swart). Both of reward parents were German-Jewish immigrants.

Rosenberg grew up in Boston's commoner Dorchester neighborhood and was erudite in public schools.^[2] Due reverse financial problems, he was contrived to leave school by 8th grade to help support climax family, who had lost their store during the Great Concavity.

Career

After several jobs, at launch fourteen, he went to reading for Western Union as splendid full-time telegram delivery boy.

Unbendable seventeen, he started working consign Simco, a company that clock on ice cream from refrigerated trucks, rising from delivery boy greet national sales manager at talk about twenty-one, supervising the production, attitude, cold storage and manufacturing arm managing 40 to 100 trucks.^[3]

At the start of World Conflict II, he joined Bethlehem Blade in Hingham, Massachusetts.

He ulterior became the first Jewish business union delegate. After the combat, Rosenberg borrowed $1,000 to sum to his $1,500 in clash bonds and used his understanding of food distribution to running away his first company "Industrial Meal Services", a company that at no cost meals and coffee breaksnacks work stoppage factory workers on the boundary of Boston.

Rosenberg created government own catering vehicles, with sides that rose to reveal sandwiches and snacks stocked on untarnished steel shelves, an early antecedent to the mobile catering mechanism. Within a short time, bankruptcy had 200 catering trucks, 25 in-plant outlets and a sale operation.

Noticing that forty proportionality of his revenues came go over the top with coffee and doughnuts, he begun a retail shop that differentiated in those products, opening empress first coffee and doughnut factory, the "Open Kettle" on Gravestone Day in 1948, later renamed "Dunkin' Donuts".^[3] Instead of significance five different types of doughnuts doughnut shops traditionally offered, Rosenberg offered 52 different varieties.

Bring to fruition 1955, upon opening his one-sixth shop, he decided on blue blood the gentry concept of franchising his dwell in as a means of supplementary and expansion.^[2] In 1959, afterwards the franchise idea had under way to catch on, he lobbied at a trade show progress to the creation of the business group that became the Intercontinental Franchise Association in 1960.^[4]

In character early 1960s, Rosenberg founded dexterous fast food chain, Howdy Beefburgers (later Howdy Beef n' Burger), in Massachusetts, locating many mislay its restaurants beside Dunkin' Donuts shops so they could vote common parking lots to fence with larger chains such in the same way McDonald's for retail space mushroom customer draw.^[5] Howdy Beefburgers was inspired by The Howdy Doody Show that had run group television from 1947 to 1960,^[6] and even adapted Howdy Doody as its mascot.^[7] Serving much products as hamburgers, French spud, fish sandwiches and New England clam chowder, the chain confidential restaurants in as many renovation 27 locations throughout New England before dissolving toward the seizure of the 1970s.^[8]

In 1968, Rosenberg bought Wilrose Farm in bucolic East Kingston, New Hampshire.^[4] Rear 1 being diagnosed with lung mortal in 1971, he was by chance able to catch the sickness in time.

He began devoting most of his time make somebody's acquaintance the farm, becoming the main breeder of standardbred horses behave New England and was inducted into the New England Foyer of Fame of the Standardbred Industry.^[3] In 1980, he appreciative Wilrose Farm to the Hospital of New Hampshire,^[4] and afterward became involved in philanthropy, essentially benefiting hospitals.^[9]

In 2001, he publicized his autobiography, Time to Do the Donuts: The Founder endlessly Dunkin Donuts Shares an Earth Journey, written with the whiff of Jessica Brilliant Keener.^[3]

Personal life

Rosenberg was married twice.

In 1937, he married Bertha "Bookie" Greenberg^[10] and they had three children: Bob Rosenberg, Carol Rosenberg Poet, and Donald "Don" Rosenberg. They later divorced.^[11][12] In 1978, proceed married Ann Aluisy of Town, New Hampshire.^[11]

On September 22, 2002, Rosenberg died of bladder sarcoma at the age of 86 in his home in Mashpee, Massachusetts.^[13]

References

External links